I principi fondamentali della Test A/B
I principi fondamentali della Test A/B
Blog Article
Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.
It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
Audience targeting. RTB enables advertisers to refine their target audience based on factors such as demographics, language, and location. This granularity enhances the efficiency of campaigns, as ads are shown to users who are more likely to be interested Sopra the offerings.
Employing a mix of strategies ensures that publishers meet the diverse needs of their advertisers and users, and have greater control over their revenue streams.
This streamlines the ad buying process, reducing the time and effort traditionally spent on negotiation. Besides, there’s mai need to waste money and time searching for the proper inventory to display their ads for advertisers.
Publishers worry that RTB will enable brands to pay them less for their inventory. However, by selling their impressions to the most relevant and motivated advertisers, the RTB auction helps publishers earn the highest price per impression. With real-time bidding, publishers monetize their mass-media better because they can: Virtually trade with unlimited advertisers to minimize unsold inventory.
The open exchange marketplace represents an opportunity to access a previously untapped audience for advertisers.
Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
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Similarly, publishers have the flexibility to modify key parameters such as the floor price and ad unit placements whenever needed.
Durante traditional RTB, the ad impression is offered to one demand source at a CPM (Costo per Mille) time, and if that source doesn’t win the auction, the impression is passed down to the next one in line.